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Business Info

Business Name

D.L. MOFFETT, LLC

What do you do?

We are a full-service Chicago landscape maintenance firm specializing in urban residential care focused on responsible plantings and enduring relationships. We pride ourselves in installing and thoroughly maintaining long-lived hardscapes and plantscapes so that the homeowner needn't seek elsewhere for landscape services. Company traits: knowledgeable, personal, refined, professional, timely, attentive problem solvers.

What is the exact name you would like in your logo?

D.L. MOFFETT

You'll receive designs for biz cards, letterhead and envelopes.

We are looking for a new logo design and a business card design. These designs will be used as the basis for all our branding activities moving forward.

Target Audience

What is your industry?

Landscape Maintenance

Describe the target audience for your logo and stationery

Current and prospective Chicago, residential, high-end clients, typically women, who are looking for consummate landscape care and personalized service.

What 3 things would you like to communicate to your audience through your logo and stationery?

High-end, personal, and consummate landscape care.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We are looking for a logo which embodies an active endurance, thoughtful accountability, and holistic, thorough and continual care. Our current logo includes elements we feel are fundamental to our organization: the ginkgo leaf and the tag line "beautiful work". The ginkgo is representative of endurance, as it has been around since prehistoric times, outliving all ailments/diseases/predators which could have rendered it extinct. We like perpetua font, but it isn't imperative.

What colors do you want to see in your logo and stationery?

green, white, black

What colors do you NOT want to see in your logo and stationery?

We are open to different shades of green but want to stick with green, white, and black.

What adjectives should best describe your logo and stationery?

simple, clean, direct, professional,

Where will your logo be used (print, website, etc.)?

vehicle signage, business cards, website, facebook, uniforms, letterhead and envelopes, direct mailings

Do you have additional info or links you want to share?

The periods after the D and the L aren't imperative.

Materials

Contract
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