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Business Info

Business Name

Apple Legal Finance, LLC

What do you do?

We provide cash to personal injury victims. Often, clients of the law firms have mounting financial issues that force them to settle prematurely. We can help by providing money to cover emergencies or general living expenses. This affords lawyers time to negotiate the settlement their clients deserve.
We purchase a portion of the potential proceeds of the action. If the action is unsuccessful we receive nothing. We share the risk with our clients

What is the exact name you would like in your logo?

APPLE LEGAL FINANCE or APPLE LEGAL FINANCE, LLC

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

We need a branding identity package to represent our firm: logo, business card (double sided), letterhead, envelope etc. The logo will also be used on our forthcoming website.

Target Audience

What is your industry?

It is a combination of Legal Finance and Investment Funding

Describe the target audience for your logo and stationery

Law firms staff (attorneys, paralegals, managers); investors that looking for something new exciting and different. Of course personal injury victims who are in need.
We are a NEW YORK CITY company and our clientele mostly New Yorkers.

What 3 things would you like to communicate to your audience through your logo and stationery?

Simple, yet sophisticated, reliable,smart, not flashy.
We are providing custom made products for our clients.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We like fresh modern design

What colors do you want to see in your logo and stationery?

No specific preferences

What colors do you NOT want to see in your logo and stationery?

Any "neon" type colors

What adjectives should best describe your logo and stationery?

Minimalistic, but not too arty. We don't like traditional styles. Prefer to have modern, simple, with a touch of creativity, but not too much, just enough not to scare traditional audience.

Where will your logo be used (print, website, etc.)?

Print, stationary, business cards, and also web

Do you have additional info or links you want to share?

We are a start up company looking for our own identity in the competitive market

Our business address:
11 Broadway, Suite 615
New York, New York 10004

Materials

Contract
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