LET ME TELL YOU ABOUT US:
We are a newly established healthcare company that is involved in chronic pain management. Our techniques or programs are a combination of western medicine and science and alternative methods like yoga and accupuncture. We are involved in the physical and mental wellbeing of the patient in order guide him back to work or a normal life after trauma.
Our clinic environment constrasts the traditional,sterile environment of the medical world. The ambience resembles a spa and serenity instead.
Following website describes our nature of work.
HERE IS WHAT WE NEED:
Logo: We are affiliated with John West Therapy Services which has a long history and a lion in their logo (attached). Think of us as the new baby version. We'd like to project a similar image of strength and empowerment.
Business card, Standard letterhead & envelope: Please avoid designs with full bleed or print to the edges. Keep printing costs in mind
We need a brand identity that is simple yet has a strong presence in the the medical industry.
OUR TARGET AUDIENCE IS:
Our audience are worker's compensation patients meaning workers injured at their worksite. These include firemen, police officers, victims of accidents at industrial site and patients suffering from long term pain from surgery,injury or addictions.
Our audience also includes doctors, surgeons and medical professionals who refer these patients.
WE LIKE THESE EXAMPLES:
www.jaguar.com (the jaguar car symbol)
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Words- Discover Health Services
Motto- Build your mind, Your body will follow
Simplicity & Strong Presence.
1.We like the idea of using a lion or tiger. But in motion. Maybe the animal leaping across the words or coming up front behind facing front.
2. Maybe just the initials or the right font
We are open to other creative concepts outside the use of an animal.
Please avoid looking like the sterile medical blue+ white type image. Use 2 colors of less. Logo must look good in black and white too.
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