• Award$500
  • Entries147
  • Creatives23

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LET ME TELL YOU ABOUT US:

Digital Parent offers online parent education for the modern family. Parents and caregivers complete temperament assessments for each child, to Understand their emotional and psych worlds. Then, parents Learn about leading parenting theories in a quick, convenient and personalized manner. Next, Digital Parent delivers temperament-specific and age-specific information so that parents can Implement practical, easy-to-follow solutions tailored for each challenge of young children (e.g., eating concerns, sleep training, discipline methods) ages zero to five. Finally, Digital Parent Connects to trusted networks: preschools, community centers, child psych practices, pediatricians. Our informational resources are rich, including video, audio, and print.

HERE IS WHAT WE NEED:

We need a logo and stationary (e.g., Logo, business card, letterhead, envelope). The logo will be used globally (e.g., website, signage, product packaging, stationery). It should look good in color or b/w.

OUR TARGET AUDIENCE IS:

Our target user is a parent or set of parents of young children, ages zero to five, who use the internet, with household income over $70k, in the US. They dont have time to read 20 books, go to 10 in person sessions, or check with other moms about each and every issue they face. They want someone to whittle down the information, make it relevant to their situation, and then give them a choice or two on how to implement a solution. Our customers include not only individual parents but also preschools, child psych practices, and other service providers. We private label our solution, which enables these service providers to empower their constituents (parents) to feel comfortable in their parenting approach, to solve problems that inevitably will come up, to improve their marriages/partnerships by lowering stressful situations, and to establish their childrens psych and emotional wellbeing early-on, so that children can become good students, friends, and individuals of the world. We are not BabyCenter, with millions of ads, and with user-generated information targeting pregnant moms choosing baby names. We provide real expert-derived information, tailored to each child, in a subscription format.

WE LIKE THESE DESIGNS:

We prefer clean designs that relate to our company and its solution (online parent education). In terms of style, we like: Netflix. The Carrot. Tea Collection. Our branding should communicate a trusted authority, with personalized/tailored solutions, that is confidential, and that is non-judgmental. (We offer up suggestions are reasons behind them, yet parents choose what solutions they implement). Parents are also emotional, so we are open to designs that incorporate young children or their toys, book, activities, etc. That said, we do not want to look like a consumer site hawking products.

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