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Creative Brief

Who are you?

Mucevher is a well established jewelry maker with a 28 year old history.

Mucevher means precious jewelry in Turkish. We have recently decided to change our name to Vie Mucevher, which means "Life" Jewelry. Therefore, we have also decided to update our logo and corporate identity.

We mainly work with precious stones and diamonds. Our style is elegant and sophisticated. We will also have a new line for the young and elegant people.

What do you need?

We need a logo and stationary for the updated brand name "Vie Mucevher". However there is challenge...
Since we're a well established brand we don't want to discard our current logo completely. We want to keep something from the past to remind our loyal customers of our heritage.
The "V" of our current logo (attached) is the most dominant symbol. So we need a healthy fusion of "V" into the new branding.
"Vie" should be more dominant than "Mucevher". "Mucevher" can be used like a signature.

Who Is Your Audience?

Elegant, sophisticated, rich.

Requirements

We Like These Examples

you can check our web site at www.mucevher.com.tr

We Absolutely Must Have

"V" letter with the diamond inside ( you can interperate the logo type as you wish )
"Vie" must be dominant
"Mucevher" can be used as a signature.

Materials

Contract
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