• Award$350
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  • Creatives31

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Business Info

Business Name

To Be Social

What do you do?

We are a team of social media and online engagement specialists. We help businesses understand today's internet and define them a strategy to get active online. We then train their staff, getting everyone excited about using Twitter, LinkedIn, Facebook, etc. This then moves on mentoring and supporting the content creation and engagement. If required we offer social media management to clients who are still too busy to get on with it! We are about to launch a regular event to showcase latest social media 'tricks' around informal - even fun - networking for companies. The onus is de-misifying everything, keeping it real and getting people totally excited about what's possible.

What is the exact name you would like in your logo?

To Be Social

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Business card
Letter head

Target Audience

What is your industry?

Marketing, communication and training

Describe the target audience for your logo and stationery

Business Directors/Owners and Marketing Heads
25-55
Location mainly UK but also USA and Europe
Industry could be any but do have some focus on recruitment and healthcare industry.
Buyers may be reluctant to adopt new technologies or there will be other stakeholders who are sceptical about new types of marketing - they must all love and trust us.

What 3 things would you like to communicate to your audience through your logo and stationery?

Enterprising and trusted - a solid choice
Alive - finger on the pulse, making it happen
Collaborative - we work in partnership, together we deliever success
....and other such cliches. Basically we know what we are doing and we deliver it in such a way that our clients 'get it' and are excited by it. We make a difference.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I see the To Be Social name being clear, strong and iconic. I want to be noticed - memorable. I'm open to the inclusion of an image, which could in turn be an iconic part of the brand (not a bee), but it must not dominate. I have given a lot of thought to the Jurrasic 5 band's logo and the way they have their name in full plus a J5 badge. Not sure if this would work but its a consideration I like.

What colors do you want to see in your logo and stationery?

Not sure. This is a new business so it can be whatever works.

What colors do you NOT want to see in your logo and stationery?

Avoid heavy use of red.

What adjectives should best describe your logo and stationery?

Bright, bold, fresh, alive, vivid, memorable

Where will your logo be used (print, website, etc.)?

Website, business cards, letter heads, stickers, training slides and manuals

Do you have additional info or links you want to share?

Jurrasic 5 - Google search http://bit.ly/cwZ97L

Materials

Contract
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