Design Refresh For A Lingerie Company

LET ME TELL YOU ABOUT US:

We are an established Lingerie brand that is quickly growing within the US and Canadian markets. We sell sexy, sophisticated, elegant, detail-rich women's lingerie that always has a touch of French flair.

HERE IS WHAT WE NEED:

We need to re-vamp our existing logo and stationary. We are open to the idea of adding an emblem/icon that would correspond with the written "Oh la la Cheri PARIS" logo.

We also have a slogan "Dare Sensuality" that could also be re-vamped. We are open to new slogan ideas (in terms of wording) as well as new slogan designs.

OUR TARGET AUDIENCE IS:

Retail stores and websites that purchase our products on the wholesale market. Adult stores make up a good portion of our client base as well lingerie specialties stores but we DO NOT want to appear cheap, tacky, or trashy especially considering our Bridge positioning within the lingerie market. Our clients believe in our brand because our lingerie designs are fashion forward, rich in detail, sexy yet still sophisticated, and expensive-looking. If we had to pick one saying from our customers it'd be: "it looks so expensive"

WE LIKE THESE DESIGNS:

Please review our existing logo and slogan attachments. These images, along with our designs found on our web site (www.ohlalacheri.com) should be used as inspiration for the refreshed logo, slogan and stationary designs.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Oh la la Cheri

PARIS

NOTE!!! Please review our attached logo design as the new logo deisgn must include the French accents above the "a"s and "e".

We would like new slogan ideas to include the word "Dare" but it is not 100% mandatory if as better idea comes up.