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Business Info

Business Name

Phillips, Lerner & Lauzon, L.L.P

What do you do?

Phillips, Lerner & Lauzon, L.L.P. has a reputation for aggressive and effective family law representation with a specialty focus of representing business executives, entrepreneurs, noted entertainment personalities, and high net-worth individuals.

What is the exact name you would like in your logo?

Phillips, Lerner & Lauzon, L.L.P

You'll receive designs for biz cards, letterhead and envelopes.

No envelopes needed. Logo, business cards and letterhead are ideal.

Target Audience

What is your industry?

Family law. We serve people needing legal representation for family law issues including divorce or custody matters

Describe the target audience for your logo and stationery

Many business cards go to referral sources within the legal industry. Others go directly to potential clients. Either way, the brand is most often seen by executives and high-level management and business-types. In addition, many clients are on the cutting edge of the industries they serve.

What 3 things would you like to communicate to your audience through your logo and stationery?

Compassion- The firm does meaningful good through its philanthropic initaitves and really cares about the personal matters that it represents
Premier - The law office offers the "best of the best" with its award-winning attorneys and a track record of success in high-profile cases
Clarity - clear, thoughtful advice and strong advocacy of an experienced attorney

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

It is a web design, but upon surveying the firm, they prefer something clean, modern and minimal with a high degree of professionalism like this website offers: http://www.whitecase.com/ Additionally, there are samples of past ads at this link on Facebook: https://www.facebook.com/media/set/?set=...

What colors do you want to see in your logo and stationery?

So far, designs have been in black, white, grey, blue-gray and blue-green.

What colors do you NOT want to see in your logo and stationery?

None, as long as it makes sense in the context of the design

What adjectives should best describe your logo and stationery?

Contemporary, approachable, compassionate, balanced, experienced

Where will your logo be used (print, website, etc.)?

Designs will be used in color and in black and white. We'd like to see something that retains its character and does not blur together into an inky smudge when printed from color to black and white.

Do you have additional info or links you want to share?

The letters P, L, and L, or the names "Phillips" "Lerner" and "Lauzon" must be included in the logo

Materials

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