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LET ME TELL YOU ABOUT US:

We are a private company that invests in small businesses to provide them with money needed to grow their companies. We provide financing like a bank or private equity firm. We would most like to have a professionally designed logo and font type that is like a bank since that is what people understand us to be most similar to.

HERE IS WHAT WE NEED:

We need a logo, stationary, and business cards. Business cards will go to other investment professionals, bankers, and potential clients. They need to convey strength, confidence, and professionalism. We will need the logo for the website and business cards. We have very little other printed material but we do use stationary for our audited reports for our investors and auditors. We will use the logo on paper, on the web, on business cards, and on large envelopes.

OUR TARGET AUDIENCE IS:

Generally men and women between 30 and 60 who are Presidents, CEOs and senior management of small to mid sized companies. Generally more Caucasian men than anything else. We are different because there are very few organizations that are lending today and there are not many in general that do it privately for small companies.

WE LIKE THESE EXAMPLES:

Things that convey positive energy, liquid/liquidity, flowing, cashflow/flowing, a well source. Colors would focus on a medium to soft blue, like flowing water. We want to promote the notion that we are an honest, transparent, group of professionals.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

We want the company name to be in the design and it should clearly state Clearspring Capital Group. We are also open to and have not decided whether ClearSpring is ok as well.

Things we dont like or don't need for this project or other things to avoid using, doing, seeing, etc:

Dont be cute, dont use complicated fonts, dont make it hard to size.

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