• Award$1000
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LET ME TELL YOU ABOUT US:

We are a fresh, creative, new company called Infact InsightTM. Our mission is to help companies learn about their customers. We fulfill our mission through fact-based consulting to find what is not evident. We are innovative and quirky with a "tongue-in-cheek" British sense of humor and our brand identity & nomenclature should reflect this cheekiness.

HERE IS WHAT WE NEED:

We need a powerful and unique logo and brand identity system for our business materials (1-business cards, 2-presentation decks, 3-stationary, and 4-brochureware). Eventually, this will also need to work across our website(5) as well. This should be something that reflects the name of the company as well as the personality and values of our brand. Further it is critical that the identity and nomenclature work cross culturally as we are a global firm.

OUR TARGET AUDIENCE IS:

The target audience includes Chief Marketing Officers in large global consumer companies as well as sales and marketing executives, heads of customer service operations, product management, advertising & branding agencies, etc. (i.e., all the usual marketing suspects).

We are different because we have the unique ability to see relationships and trends not evident to others and to advise companies how to commercialize these opportunities.

WE LIKE THESE DESIGNS:

Designs that have references to people and / or insights and / or facts as well as an approach or execution that is quirky, innovative and creative -- cheeky, but definitely not over the top because we need to be comfortable with executives inside the board room yet stand apart from the other dreck they see. Fonts that are contemporary, modern, fresh and yet professional. Colours that are modern, creative, happy, uplifting (but not orange & red fast food chain colours).

Think Virgin Atlantic marries McKinsey Consulting and they have a child. We're their offspring.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We are looking for you to inspire us with your creative genius. Afterall, that's why we're reaching out to you. So, we don't want to be limiting here. WOW! us. Please avoid the cliche... Well, unless it's really, really subtle & tastefully done.... We do want something that will "age" well so nothing that is too in-the-moment. We would like to be relevant today and into the future years from now.

We also have a strap line (Where companies learn about people) and this can or cannot be incorporated into the overall design.

Our approach is based on what we call the Five is: innovation, integration, interactive, intelligent, and interpretive.

We would like the name of the company featured or incorporated into the design, or the name of the company may itself be the design in a fresh treatment (using accentuating fonts or capitalization techniques, but we are not requesting this specifically). The company name, Infact InsightTM.

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