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Business Info

Business Name

21apps Limited

What do you do?

Current web site: www.21apps.com

Provide consultancy services and have recently launched our first product (www.21scrum.com). We tend to work in the Microsoft space, specifically in the SharePoint area. We are a small boutique consultancy, are keen followers of agile/lean development techniques. We are extending our offering into training and helping customers deliver business value. We focus on quality and business value.

Future: More focus on company offerings, less on personal blog content which will also be agreegated from other employees

What is the exact name you would like in your logo?

'21' or '21apps' << we want something easily recognised

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Primary requirement is Logo
Used for web site, business cards, letter head, brochure-ware
Also used on partner sites or on product sites to identify them as part of or associated with 21apps.

Target Audience

What is your industry?

We are IT based, but customers are from all industries

Describe the target audience for your logo and stationery

Business Executives
IT people - from CIO/CTO to Developers
All are professional people and association will be part of work

What 3 things would you like to communicate to your audience through your logo and stationery?

Clarity / Vision
Professional
Thought Leaders

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Image and Text - but needs to be clean and not complicated
The logo should not look like its been created in Word :)

What colors do you want to see in your logo and stationery?

Open to suggestions, have used blue's before but not tied to any specific colour

What colors do you NOT want to see in your logo and stationery?

Pinks

What adjectives should best describe your logo and stationery?

Clean
Professional
Simple
Quality

Where will your logo be used (print, website, etc.)?

Website
Business Cards
Stationary / Invoices / Letter head
Partners web sites

Do you have additional info or links you want to share?

Like:
Orange logo - http://www.orange.com/en_EN/
Ninet6 logo - http://www.crowdspring.com/user/ninet6/

Would like to see how the logo would with with just the '21' used or how '21apps' could be incorporated.

Materials

Contract
Files

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