LET ME TELL YOU ABOUT US:
We are a new start-up. We are building a next generation social media listening application for businesses. The company is called workstreamer. The software application will be used by business users (e.g. customer support, sales, accounting) via a browser and an iPhone.
HERE IS WHAT WE NEED:
We need a logo design. The logo has to have in it or have as part of a design a "bug" that can be used as an icon. The logo will be used for our website as well as in our product. the product will be in a browser as well as an iPhone. The icon will also be on the end user's desktop so that they can click from there directly to our product. The bug, if it works out, will also be used as a score, 1 to 5 "bugs" to score the information in our social networking application.
In addition, to logo design, we need business card design, letterhead (electronic), powerpoint template design.
OUR TARGET AUDIENCE IS:
Our customers are business users. They should think of us as the company that cleared the clutter of all the social networking and information deluge and provided them with THE application to do their jobs well. Our service/product should be thought of as 2nd only to email and their cell phone in terms of providing value to do their day to day job. We should be viewed as cute as facebook, yammer, twitter BUT with the productivity and value of MS Outlook, MS Excel and MS Word.
WE LIKE THESE DESIGNS:
We like hip colors and styles. (don't like black and red)
Some of our favorite are:
yammer - the elegant use of text with a simple message
Mint.com - wow, can it get any better (everything about it is perfect)
LinkedIn - precisely, perfect
NileGuide - very cool fonts plus teh "bug" is clear that is a social applicaiotn
BestBuy - the logo and the name are all encompassed in one piece
Apple - no words necessary to describe this strong brand
Troux Technologies - very crips (unformtunately no bug/icon here)
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Make teh company look hip BUT one that drives/delivers business value -- ala mint.com
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