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Business Info

Business Name

Tannlege Hvammen i Drammen

What do you do?

Dentist. (general dentist) No direct specialisation.

What is the exact name you would like in your logo?

Tannlege Hvammen i Drammen Tannlege = dentist in Norwegian. Hvammen = the last name of the dentist. i = Norwegian for in. Drammen = the town where they operate. Directly translated it is "Dentist Hvammen in Drammen". It rhimes which makes it catchy.

You'll receive designs for biz cards, letterhead and envelopes? Do you need all of these?

First, they want to have a logo that suits a website, biz cards and envelopes. Secondly, the design of the business cards. and last the envelope design.

If the designer does a good job, other design jobs could be suggested in the future.

Target Audience

What is your industry?

Dentist. They do all sorts of dental care. No specialisation.

Describe the target audience for your logo and stationery

The target audience that they want to reach with this new image is the younger segment of the market. From 18 to 30 year olds. Male and female. These youngsters just got out of the subsidized dental care and can now for the first time chose for themselves where they want to spend their money for dental care.

Their target group right now is people from 18 to 95 years old. Everybody, from people that live on social benefits to wealthy people.

Geographically the target group live in the Drammen area which is a small town with around 50.000 people just outside Oslo which is the capital of Norway (Northern Europe, Scandinavia). People in Norway generally has a good livingstandard with well developed welfaresystem. So most people can afford dental treatment.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. Youthfulness
2. They really really care for their clients
3. Professional in what they do

Hvammen i Drammen is first of all: Youthful (want to attract the younger segment of the market 18-30 years old). They also really really care for their clients wellbeiing. They are also human and serious in what they do. Tannlege Hvammen in Drammen is place where people can feel 110% relaxed, eventhough they og to the dentist. Which in itself is frigtening for many people. They are well known for beeing such a place.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?


You are free to vary the text as you please.

If you have some good suggestions of a symbol that would look good in connection with the name it could be good. Maybe in the words or in connection to the name. An alternative without symbol is also a good option because of the long name (Tannlege Hvammen in Drammen). Make something youthful and unique! This should be the best place for young people to go to the dentist in the whole town. I trust you to help us make it happen!

Business cards and envelopes

The business cards should represent the 3 characteristics that Tannlege Hvammen i Drammen represents.

1. Youthfulness
2. Really really care for their cliets
3. Professional in what they do

You can find contact details for bizcards on website www.tannlegehvammen.no

What colors do you want to see in your logo and stationery?

The main color should be blue. It could also be different shades of blue together. The logo could also include light grey, black or white.

What colors do you NOT want to see in your logo and stationery?

Designers should avoid other colors not mentioned above.

What adjectives should best describe your logo and stationery?

Youthful, simple, customer friendly, professional.

Where will your logo be used (print, website, etc.)?

The logo will be used both on the website and the on biz cards and envelopes. So remember to use fonts and symbols which look good on both web and print.

Do you have additional info or links you want to share?

Website is www.tannlegehvammen.no ( it is new and it is still no content on). But it might give you some indication on how the logo will look on the site.

I have attached 3 different logos which Tannlege Hvammen in Drammen likes.



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