Data Design Consulting
What do you do?
We provide analysis and custom market data reporting for executives at pharmaceutical companies (e.g. sales, prescription and promotion trends). In our consulting work, we pull information from many threads together, and we combine data our clients purchase from different companies who do not share data with each other. We deliver results in a variety of formats including Excel, PowerPoint, PDF, Flash and web-based solutions. We put a lot of energy into supporting the client in understanding the meaning of the data and helping them to answer questions from their colleagues. We emphasize personal contact (not programming and technology).
What is the exact name you would like in your logo?
Data Design Consulting
What pieces of stationery do you need designed (biz cards, letterhead, etc.)?
Business cards, letterhead, proposal document
What is your industry?
Pharmaceutical market research
Describe the target audience for your logo and stationery
Corporate management, strategic planners and business analysts
What 3 things would you like to communicate to your audience through your logo and stationery?
Friendly, accurate, effective
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Image and text, or stylized text
What colors do you want to see in your logo and stationery?
We currently use blue and gray, but I would like to try a dark red, rust, maroon or green either alone or with a second color.
What colors do you NOT want to see in your logo and stationery?
lime green, bright yellow
What adjectives should best describe your logo and stationery?
Modern; professional, not wild; business; corporate; warm, not impersonal.
Where will your logo be used (print, website, etc.)?
Web, proposal documents, some printed documentation, invoices
Do you have additional info or links you want to share?
I like san serif and slab serif faces (e.g., Meta Plus and Neue HelveticaI generally prefer heavier weights for logotypes).
I would prefer to use a font that can be legally embedded in Word and PowerPoint. While I would like a font that could be embedded in web pages (companies like FontShop now provide that technology), that is much rarer, and may not be worth the cost. Wherever possible, I would like to present a consistent clean image across all documents for our company.
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