The Cygnus Group or Cygnus Group
What do you do?
Manage money for high net worth investors and hedge funds. We're re-branding our company and changing the name to Cygnus.
How many pages of print design do you need?
Basic letterhead, but also various layouts for power points with footers, title pages, headers, sidebars
List the size requirement(s) for your print design
Standard 8.5X11 docs, standard power point slides, and standard business card sizes
What is your industry?
Hedge Fund, Financial Management
Describe the target audience for your print design
High net worth investors and corporate entities
What 3 things would you like to communicate to your audience through your print design?
Simple and Elegant. Artsy or cartoon-ish designs area turn-off. Clear and dry should be the message.
Style and Concept
What print design styles do you like?
I put a few sample icons, color schemes on our "under construction" page at thecygnusgroup.com. I'm very open to ideas though.
Cygnus is the name of a constellation named for a swan - so a swan makes sense. Finance folks are familiar with the term Black Swan (meaning a rare event that causes extreme volatility in the market), and we make money then, so there is some tertiary and unplanned connection there.
I also liked some of these on crowdspring:
What colors do you want to see in your print design?
In our industry, gray is my favorite color. I'd envision a black/white/gray primary colors with an occasional burst of really sharp bright highlights of color being acceptable in some instances.
What colors do you NOT want to see in your print design?
not opposed to any particular color
What adjectives should best describe your print design?
Clever, Powerful, Experienced, Successful, a little Mysterious, Expensive. The adjectives need to describe our client - they typically believe they're pretty financially savvy and they want to be aligned with a money manager that is even more so.
How will you use the print design?
We present materials in 4 formats - through a website, business card, 2 page term sheets (8.5x11) that describe our funds that typically have a very thick header at the top, and power point presentations in 10 - 30 slides.
What content must be included in the print design?
I'm not stuck on any certain design aspect.
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