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Business Info

Business Name

Catchphrase Communications Inc.

What do you do?

We are a small communications/public relations consulting firm looking for a exceptional logo design. We are writers at heart, but we are also strategic thinkers that like to see the big picture before drilling down into the details. We offer guidance, support and advice to small businesses that may not realize they need someone to handle their communication needs. Our services include strategy, media relations, speech writing, advocacy, issues management, reputational management, event planning, public speaking, project communications, and campaigns.

What is the exact name you would like in your logo?

Catchphrase Communications (with more emphasis on Catchphrase)

You'll receive designs for biz cards, letterhead and envelopes.

biz cards, letterhead and envelopes please. These need to be formatted so that we can email them via a MacBook Air computer, so they need to be compatible with Office products for Mac (i.e. Word, PowerPoint etc.) as well as, be able to print physical materials (i.e. notepads, envelopes and biz cards).

Target Audience

What is your industry?


Describe the target audience for your logo and stationery

Our target audience is primarily small to mid-size oil and gas companies. These companies do not have an in-house communications department and would be looking to contract with us. We also will be targeting associations, government affiliations etc.

What 3 things would you like to communicate to your audience through your logo and stationery?

Experienced, Honest and Dependable

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I like image plus text, but I'm open to image only, if it makes sense. I like rounded corners, clean lines, and professional-looking.

What colors do you want to see in your logo and stationery?

I like eggplant purple, various shades of blue, some greys, raspberry red (i.e. blue/red), some shades of green.

What colors do you NOT want to see in your logo and stationery?

I don't like gloomy colours (i.e. greys, blacks etc.). I don't like fluorescent colours. I don't like mustard yellows and oranges.

What adjectives should best describe your logo and stationery?

Creative, clean, professional and fun. I don't want it to be too complicated or intricate and there needs to be a balance between professional and fun. I don't want it to look like a logo for a daycare.

Where will your logo be used (print, website, etc.)?

Print and website

Do you have additional info or links you want to share?

We have a temporary website (www.catchphrase.ca) to give you some kind of idea as to what we do and the clean look/feel. However, this is just a temporary website until we get the new logo and then it will be re-designed. Take a look at the website, but don't base your designs entirely on that. I'm looking for something new and fresh.



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