Creative Engine Logo-stationery Identity Design

LET ME TELL YOU ABOUT US:

We refresh brands, restore their vitality and provide innovative go-to-market messaging through traditional, new media programs.

Our job is to refresh our clients brand through insightful brand planning solely for the purpose of generating sustainable growth for our clients.

We function as the surrogate for the consumer/customer. We have a deep understanding of their behavior and turn that understanding into Go-To-Market insights and communications

Our focus is growing our clients business. Our unique planning approach, Circle of InfluenceTM to marketing and communications allows us to innovate the way brands establish relationships with consumers/customers. Were building a firm that solves client problems.

VISION (what we want to become): To keep us open to changes technology and our culture bring. To keep us free to create and invest on behalf of our clients in any direction they and we see fit. Where the brightest and quickest thinkers want to be. We'll remain independently owned and managed. To become better, smarter faster. And to create an environment that both nurtures and challenges the firm to do great work.

HERE IS WHAT WE NEED:

A logo, stationary graphic need to reflect our brand name, CreativeENGINE integrating our VISION character tone, attitude, feel and look. A design that will have the richness depth to be applied to all our integrated marketing communications initiatives. The range of identity application will be: electronic media, new media, public relations, event signage, collateral, direct marketing/response, planning documents, electronic newsletters, print advertising, promotional incentive programs. An identity that works effectively in black & white as well as in color production. Power Point presentations and presentation hard copies.

OUR TARGET AUDIENCE IS:

Our target markets are mid-size businesses gross volume $25-$500 million. Categories of interest range from BtoC and BtoB: Higher Education, Healthcare, Pharmaceuticals, Technology Software/Channels of Distribution, Legal Firms, Accounting firms, Financial Services.

Our brand essence revolves around CreativeENGINE's approach:

To identifying core business problems, crafting an innovative business destination plan and creatively delivering a strategic message that is designed to provoke target action.

A culture that nourishes strategic creativity. A mindset of taking our clients business seriously but not ourselves. A culture and clients that attracts star quality talent and retention. We provide the voice of the consumer, customer. The CreativeENGINE folks aren't afraid to tell their clients the truth and work as an extension of the clients marketing department.

WE LIKE THESE DESIGNS:

NIKE, IBM, Paradise Bakery and Cafe, JWT (J.WALTER THOMPSON), APPLE, Bank of America, Principal Financial, Getty Center, San Francisco Ballet

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Clean, simple, creative design that provides CreativeENGINE a fresh look and feel. The logo can stand alone as design art and smart. A fresh look at typography design. A creative design to the "mark." A graphic statement that is intrusive with style. We don't want engine parts.