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LET ME TELL YOU ABOUT US:

Creative Baby corporation has designed a device to utilize the latest audio technology in conjunction with the newest innovation in maternity design to deliver sound to the fetus. While the research is not definitive on the link between prenatal sound delivery and increased intelligence, anecdotal information creates a strong link between the fetuss ability to experience sound within the uterus. Additionally, a strong demand exists between woman who want to bond with their unborn children through the shared experienced of sound; music and or voice.

The Sound Beginnings device incorporates speakers within a spandex belly band. Strategically positioned to maximize delivery, the speakers are easily hooked into an MP3 device to deliver music or spoken audio to the fetus. The product is user friendly and machine washable.

Marketing Strategy:

More than 4 million babies are born in the United States each year. The marketplace for products for the expecting mother and newborn baby runs in the 10s of billions of dollars annually. Products are sold through major mass market retailers: Babysrus, Target, Wal-Mart, K-Mart. Mid-sized retailers include buybuybaby and others. Additionally, in independent retailers exist to caterer to the upscale baby marketplace in major metropolitan areas in particular.

Creative Baby Inc. plans to begin with sales and distribution to mid-sized and independent retailers on the East Coast, focusing on the New York metropolitan, Boston, Philadelphia and Washington, D.C. markets. The long-term strategy focuses on distribution through the major mass merchandisers or a strategic partnership with a single mass merchandiser.

Market Positioning:

The Sound Beginnings device has been created to appeal to expectant mothers and their friends and family members. While the research is not definitive, the marketing strategy is to position the product has having the possibility to improve infant development, mental and physical, as well as to facilitate mother/infant bonding through sound.

Marketing Concepts:

Spatial Awareness

Improvements in development: mental and physical

Calmer baby

Mother/Infant bonding

HERE IS WHAT WE NEED:

1. Stationary, including letterhead, envelope and business card, for the parent company, Creative Baby Inc. Features type design only. There is no existing logo for Creative Baby Inc.

2. Logo for the Sound Beginnings product. The logo will be used within all marketing collateral, in the product advertising, on the product website, and in the product packaging and point-of-sale materials.

The logo must convey the concepts of mother/child bonding, sound (music, spoken word), and increased development: mental and physical.

OUR TARGET AUDIENCE IS:

Market Positioning:

The Sound Beginnings device has been created to appeal to expectant mothers and their friends and family members. While the research is not definitive, the marketing strategy is to position the product has having the possibility to improve infant development, mental and physical, as well as to facilitate mother/infant bonding through sound.

Marketing Concepts:

Spatial Awareness

Improvements in development: mental and physical

Calmer baby

Mother/Infant bonding

Materials

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