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LET ME TELL YOU ABOUT US:
30-something lawyer who is what is called a courtroom advocate (for the Americans reading this contest) or a barrister (for those of you resident in the UK, Canada, Australia and any other country maintaining the division between solicitors and barristers) with a side business in migration advice.
The brand name for the courtroom advocate/barrister side of the business is simply: Noam Shifrin, Barrister-at-Law.
The brand name for the migration advice side is: NS Immigration Services Australia
HERE IS WHAT WE NEED:
Two designs are sought. The first is to be used on business cards, with compliments slips and letterhead for the courtroom advocacy side of the business.
The second design (to be used on the same types of stationery) is for the migration advisory business.
Both designs need to incorporate contact details and a visually innovative (but still legible) element using the brand name.
The design for the courtroom advocacy business should be somewhat conservative. It will be mainly used within the legal profession i.e. courts, solicitors (or non-courtroom attorneys for you Americans) and other barristers (or other courtroom advocates).
The design for the migration advisory business may be much more innovative (yet maintain a professional feel). It will be seen primarily by the general public and should appeal to international students i.e. people in the 19-27 age range.
OUR TARGET AUDIENCE IS:
With regards to the courtroom advocacy side of the business - Other lawyers, members of the public and court staff. Ideally they should think of the business as trustworthy, conservative and professional.
In regards to the migration advisory side of the business - members of the public and court staff. Much the same thought pattern should apply but the design may be a little more vibrant and edgy whilst still appearing professional.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Both designs should demonstrate the following values:
Both brands should be linked: they should be a part of the same overall brand family but show different brand personalities within that family. This means that the with compliments slip for the advocacy business should be able to be used for the migration advisory business without clashing.
The colour scheme is your choice but Id suggest a darkish/sober colour for the courtroom advocacy business and a somewhat vivid colour the migration advisory business balancing the need to attract a youngish market with the knowledge that it will be seen by tribunal/court officers. Font choice should match the overall design and brand values.
Composition and colour must be equally effective if produced in colour or greyscale, and if produced in different resolutions.
Each item must include the following elements: Name, Title, Address, Telephone, Fax, Mobile, Email. The court advocate design should include Clerk, and the migration advisory design should include website.
Don't want to see anything kitsch or specifically Australian, so no opera house, boomerangs, kangaroos, green & gold colour schemes, roman columns, gavels and the like.
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