• Award$400
  • Entries108
  • Creatives19

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Business Info

Business Name

Counterpart Match

What do you do?

We match job hunters with organizations based on the fit between their personality and work values with the company culture. Think eHarmony for business. We are a new company.

What is the exact name you would like in your logo?

We need both Counterpart Match and CounterpartMatch.com

You'll receive designs for biz cards, letterhead and envelopes.

Biz cards, letterhead and envelopes

Target Audience

What is your industry?

Human Resources

Describe the target audience for your logo and stationery

Main audiences are companies looking to hire (most likely HR managers) and Job Seekers (who tend to be younger adults but can cross the spectrum).

What 3 things would you like to communicate to your audience through your logo and stationery?

Modern, Professional, Scientific

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Because the name is so long a powerful graphic is necessary to represent the company as well as the text. We need something unique that stands out and is memorable.

What colors do you want to see in your logo and stationery?

No more than 3 colors. Bright and attractive is best.

What colors do you NOT want to see in your logo and stationery?

We don't want any colors that might suggest we are a dating website as we want to be clear that our company is about matching people to businesses, not dating! So no pinks or sexy colors.

What adjectives should best describe your logo and stationery?

Modern, hip, professional, scientific, unique, emphasize the concept of 'fit' or fitting in.

Where will your logo be used (print, website, etc.)?

Predominantly for a website. Winning creative will have a good shot at a second project for small website design to integrate the logo. Logo will also be used on biz cards and stationary but primary emphasis will be on the compatibility and memorability for the website

Do you have additional info or links you want to share?

The design should emphasize the concept of fitting together, integrating, matching etc.

Materials

Contract
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