What do you do?
The site will be a wiki for US corporate lawyers that will include corporate law resources, discussion boards and social networking features.
What is the exact name you would like in your logo?
You'll receive designs for biz cards, letterhead and envelopes? Do you need all of these?
We would like biz cards, letterhead and envelopes.
What is your industry?
Describe the target audience for your logo and stationery
What 3 things would you like to communicate to your audience through your logo and stationery?
Professionalism, ease of use and collective intelligence.
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
The logo should definitely include an image. PERHAPS a raised fist (an image closely associated with the masses) with a judge's gavel in it. Any image that creatively reflects the fact that we are combining collective thought, social networking and Web 2.0 interactivity with corporate law (or just law) would be great. I am concerned, though, that such a logo could be considered cheesy, so abstract logos are also of interest.
The stationery should be relatively plain aside from the logo. See these links to law firm websites for examples: http://www.bakermckenzie.com/, http://www.paulhastings.com/ and http://www.dlapiper.com/.
What colors do you want to see in your logo and stationery?
I like reds, oranges and yellows. Blue and silver are good, too.
What colors do you NOT want to see in your logo and stationery?
No pink, purple or green.
What adjectives should best describe your logo and stationery?
Professional yet not too staid.
Where will your logo be used (print, website, etc.)?
Website, marketing materials, letterhead, business cards. Online is the most important.
Do you have additional info or links you want to share?
Please do not use the scales of justice image. That has been overdone in legal marketing. Please also note that corporate lawyers are not litigators--they don't go to court and argue cases. They do deals and advise legal entities on compliance issues.
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