• Award$300
  • Entries18
  • Creatives8



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Creative brief


AddSales.com.au is a start up web services company. We provide consulting services, search marketing services, SEO and online marketing solutions to our clients. We are based in Australia but our services are available to clients in many countries.

Our clients

Most of our client base are small to medium sized businesses though we also consult to online businesses and search marketing firms. The smaller clients are not web savvy. The online businesses and SEM's that we work with are very savvy.

Our target audience

As well as the clients indicated above, our target audience includes:

- Internet professionals (bloggers, consultants, employees of start ups, employees of the big companies etc)

- Any business that is actively looking for solutions to help drive sales, especially with the current economic downturn

Our Mission

We are focused on improving profitability for our clients through turn key online marketing solutions that boost sales.

How we're different

The founders are ex-Google and ex-Yahoo people. Our product suite is leading edge and we have focused on minimising confusion and clutter by utilising automation tools. This simplifies the process and keeps cost low.

What we're after

This specific project is a request for a corporate identity, including logo for use on business cards, stationery, envelopes, print material etc. We would also consider using the designer for our website which has not been built yet.

Consider this a long term relationship!


Being a web company we would like our identity to look "web2.0". We love many of the logos and identities represented here: http://www.go2web20.net/

Things missing from this brief

For privacy reasons we will email the winning designer our address, phone number etc etc.

Things not to include

We want to avoid using tacky themes like dollar signs for "$ales" etc. If you are thinking of a theme please consider that most of the audience (esp. the small businesses) won't be overly tech-savvy or quantitative.


We spell it AddSales.com.au

So the logo must say AddSales and it must say .com.au

What we need

- logo

- business card design

- letterhead

- invoices template (including GST)

- 3 page powerpoint template (including opening slide, divider slide and normal content slide)

Logos we like

See attached.



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