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LET ME TELL YOU ABOUT US:

We are a new "fantasy sports" startup. Echo Sports will NOT be the market-facing brand for our games. Echo Sports will be the company behind our other brands (to be created) that host different fantasy sports games in different geographies.

As such, "Echo Sports" will be used as a business brand when talking to suppliers, investors and other strategic partners. It will also be used if our customers want to find out more about the company behind the games.

The word "Echo" was chosen for its meaning of "reflection" and "imitation - this is what fantasy sports gamers do: they select players for their teams to get points based on what the real players do in the real games.

HERE IS WHAT WE NEED:

We need a logo that can be used primarily on the web and stationery (business cards, letterhead, envelopes etc).

However it should be flexible if we need to use it on signage, clothing, stamps, magazines or for embossing.

We would like any colours to also be used in powerpoint templates when talking with our (existing or potential) business partners.

OUR TARGET AUDIENCE IS:

Our gaming customers are predominantly male, aged 25-44. They like sports, banter with their friends/colleagues, have an analytical bent and enjoy taking calculated risks (including betting). They are likely to be tertiary educated and in a professional occupation.

Our business relationships will be with companies that have vision, passion, innovation, professionalism and integrity.

As such, the logo must be effective in both a business and a consumer context. It must convey gravitas, enjoyment, opportunity & professionalism - but with a cool edge that distinguishes itself from established, older competitors

WE LIKE THESE DESIGNS:

We like distinctive, clean and modern logos of companies that appeal to our target audience - brands such as Apple and Audi. We also like logos that have a timeless appeal by conveying a sense of the future from a retro perspective (such as those found here http://bit.ly/7mCl96 and here http://bit.ly/7kacSs).

It seems that these all have (or can have) depth to them but this is not necessarily a requirement. These "likes" may not be complementary - please don't limit your creativity - we encourage brand new ideas.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

1. The words "echo sports" (all uppercase, all lowercase, or a mix - you choose).

2. An icon that can be used with the text either as part of the full logo, or by itself (as it does with the crowdspring logo).

3. The logo must also work in black-and-white.

Just don't over-complicate the design, limit the colours and enjoy. We're excited to see what you come up with!

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