• Award$300
  • Entries157
  • Creatives30



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Business Info

Business Name

Nathan Ng

What do you do?

Personal Tai Chi Trainer. Tai Chi is a slow moving martial art and exercise for a healthy mind, body and spirit.

What is the exact name you would like in your logo?

NN (in the logo)

You'll receive designs for biz cards, letterhead and envelopes.

logo and business card

Target Audience

What is your industry?

Alternative Health and Wellness - Alternative Health and Healing

Describe the target audience for your logo and stationery

Demographic:LOHAS (http://en.wikipedia.org/wiki/LOHAS)
Age:25-40 years old
Sex: Male, but mostly Female
Location: Living in San Francisco
Income:Middle to upper class
Lifestyle: Living the healthy "green" lifestyle. Possibly vegetarian. Cares a lot about health and living healthy. Believes in exercise for a healthy mind, body and spirit. Shops at Whole Foods and Organic food markets. Eats organic food. Probably drives a Toyota Prius. Likes to practice yoga, meditation, and healing arts.
Values: Values healthy mind, body and spirit. Wants to live happier, be happier and enjoy life. Values a simpler way of life, and wants to get away from the stresses of daily life of work.
Interests: Health, Tai Chi, Qigong, Yoga, Meditation, Spirituality, Healthy Diet, Healthy lifestyle

What 3 things would you like to communicate to your audience through your logo and stationery?

1. I want them to feel they will be living a healthy "green" and organic lifestyle
2. I want them to feel inner peace and calm when they see my logo
3. I want them to feel like they will change their life if they learn Tai Chi

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Image with my initials: NN (second N could be mirror image of first)
http://www.anthonyrobbins.com/ (using this as a template, I would like my logo to look more cool, modern, but sophisticated and professional.)

I like the background of these business cards:





What colors do you want to see in your logo and stationery?

Green. Natural earth tones.

What colors do you NOT want to see in your logo and stationery?

No bright pastel colors. No pink, purple, yellow, orange, red.

What adjectives should best describe your logo and stationery?

Cool, Combination of Urban and Traditional(maybe an enso), Classy, Professional, Sophisticated, Calm, Zen, Masculine, Strong, Powerful, Clean, Simple

Where will your logo be used (print, website, etc.)?

print and website

Do you have additional info or links you want to share?

Overall, I want to have a logo that portrays green/organic lifestyle, inner peace and power, with my initials in there. I like the backgrounds of the business card examples I provided above. But feel free to try something else. Feel free to unleash your creative juices! Looking forward to seeing your designs.!



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