LET ME TELL YOU ABOUT US:
Requip Corporation an 11 year old Construction Equipment Remarketing Company is looking to rebrand itself. We plan on beginning with a new logo and collateral design and then proceed with a complete website redesign. We have recently added a few new services and want to rebrand to better represent these new products and services.
This is what we do:
*Construction Equipment Remarketing (Fancy way of saying we buy and sell construction equipment)
*Asset Management (We manage the purchase and sale of your equipment)
*Valuation Services (We tell you what your equipment is worth)
*Procurement Services (We find what you need)
*Asset Disposal Services (We help you sell what you don not need)
*1031 Asset Exchange (We save you money by exchanging your equipments value, instead of paying taxes)
*Transportation Assistance (We help you move your equipment)
*Finance Assistance (We help you find money to buy your equipment)
HERE IS WHAT WE NEED:
We want the basic branding package initially. Logo, Letterhead and Envelope and a complete specification. We need the logo to be usable across all mediums.
OUR TARGET AUDIENCE IS:
We not only serve customers nationwide but also worldwide. Our customers are Professional business owners, including Contractors, Finance Companies, Attorneys, Accountants, Fleet Managers, Equipment Dealers, etc.
WE LIKE THESE DESIGNS:
We are looking to rebrand our company. We want something clean, unique and professional. We want something that would be attractive to not only our professional clients (Attorneys, Accountants, Financial institutions)but also our equipment buyers(Contractors, Equipment Dealers and Brokers)
I have attached our current logo and collateral. We are using version 4 for the business card. You will know what that means when you look at the files attached.
About our name: The RE in Requip was born from a couple ideas. One was Re-Equip your business and the second was Recycle-Equipment we condensed both into REQUIP. Not sure if this helps.
About our colors: We originally chose yellow and black because a large amount of construction equipment uses these colors. Although we are open to another color palette.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
We will be using the branding in our new website, promotional materials, email campaigns and all other communication. So the design needs to recreate well across all mediums including black and white. We would like a logo specification when the project is complete. This will help in recreating the brand.
We are excited to see what you come up with.
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