LET ME TELL YOU ABOUT US:
Concord Promotions, Inc. is in the process of changing their name to Concord Marketing Services in order to reflect the new, broader capabilities of Concord as a marketing partner with our clients. Previously, the companys focus was on promotional merchandise only. Primary service offerings now include:
- Branded merchandise such as shirts, hats, bags, pens, mugs and others.
- On-line catalogs displaying and selling such merchandise.
- Personalized items such as calendars, magnets, pens and mugs and on-line technology to support streamline the ordering process.
- Incentive programs featuring merchandise such as grills, ipods, etc.
- Fulfillment services.
- Customized packaging services.
Key differentiators for Concord in the marketplace are:
- On-Demand Embroidery System
HERE IS WHAT WE NEED:
We need a new logo that will:
- Provide for a transition from the current logo which is below.
- That transition could include the color, the elipse, the style, or some other design element. The new logo should be clean and be reflective of a marketing or ad agency with broad marketing capabilities, or a professional services firm.
- We would prefer if the logo included the text marketing services since Concord is not and will not be a major brand name.
- The logo should allow for a tagline as well, which we may or may not launch with initially. Potential tag lines under consideration include:
o Your Brand. On Demand.
o Your Brand. Our Passion.
o Making Your Brand Our Business
o Your Brand. Our Business.
o A Marketing Execution Firm
o Your Marketing Execution Partner
o A Marketing Logistics Firm
o Your Brand. Our Execution.
- Logo will obviously reside on our web site (see www.concordpromotions.com) for current site. Other standard usage includes stationary, business cards, invoices, proposals and as a header/footer on marketing e-mails.
- Please avoid a logo that utilizes only lower case text (too creative for me---we are creative but still mean business and deliver results, not just ideas). Could possibly live with just Concord Marketing.
- A horizontal orientation seems to be most useful (web page banner, business cards, etc.).
OUR TARGET AUDIENCE IS:
Our target market is Fortune 1000 corporations. Current clients include CareerBuilder, Sun Life, Janus Funds and Thomson Reuters.
WE LIKE THESE DESIGNS:
See word doc attached.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
- The words Concord Marketing or Concord Marketing Services (preferred).
- Probably the same blue.
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