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LET ME TELL YOU ABOUT US:

Concord Promotions, Inc. is in the process of changing their name to Concord Marketing Services in order to reflect the new, broader capabilities of Concord as a marketing partner with our clients. Previously, the companys focus was on promotional merchandise only. Primary service offerings now include:

- Branded merchandise such as shirts, hats, bags, pens, mugs and others.

- On-line catalogs displaying and selling such merchandise.

- Personalized items such as calendars, magnets, pens and mugs and on-line technology to support streamline the ordering process.

- Incentive programs featuring merchandise such as grills, ipods, etc.

- Fulfillment services.

- Customized packaging services.

Key differentiators for Concord in the marketplace are:

- Technology

- On-Demand Embroidery System

- Service

HERE IS WHAT WE NEED:

We need a new logo that will:

- Provide for a transition from the current logo which is below.

- That transition could include the color, the elipse, the style, or some other design element. The new logo should be clean and be reflective of a marketing or ad agency with broad marketing capabilities, or a professional services firm.

- We would prefer if the logo included the text marketing services since Concord is not and will not be a major brand name.

- The logo should allow for a tagline as well, which we may or may not launch with initially. Potential tag lines under consideration include:

o Your Brand. On Demand.

o Your Brand. Our Passion.

o Making Your Brand Our Business

o Your Brand. Our Business.

o A Marketing Execution Firm

o Your Marketing Execution Partner

o A Marketing Logistics Firm

o Your Brand. Our Execution.

- Logo will obviously reside on our web site (see www.concordpromotions.com) for current site. Other standard usage includes stationary, business cards, invoices, proposals and as a header/footer on marketing e-mails.

- Please avoid a logo that utilizes only lower case text (too creative for me---we are creative but still mean business and deliver results, not just ideas). Could possibly live with just Concord Marketing.

- A horizontal orientation seems to be most useful (web page banner, business cards, etc.).

OUR TARGET AUDIENCE IS:

Our target market is Fortune 1000 corporations. Current clients include CareerBuilder, Sun Life, Janus Funds and Thomson Reuters.

WE LIKE THESE DESIGNS:

See word doc attached.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

- The words Concord Marketing or Concord Marketing Services (preferred).

- Probably the same blue.

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