LET ME TELL YOU ABOUT US:
CIS is an life insurance agency which services individual insurance agents. Agents come to us because we carry multiple products from multiple insurance companies, which makes running their business and servicing their clients easier.
HERE IS WHAT WE NEED:
Our current logo and brand identity is outdated. We need a logo which reflect the fact our business is professional, dynamic and efficient. At the same time, we are a relationship based business and do not wish to appear stuffy.
We are about to redesign our website to bring it up to date. You can see our current logo at our existing site www.cispdx.com
Our new site is being modelled off a similar business - http://www.partnersadvantage.com
OUR TARGET AUDIENCE IS:
We work business to business - our clients are life insurance producers / agents of all ages. We would like to focus our marketing on up and coming agents, who have a couple of years in the industry. The age ranges are from mid thirties up.
Many of our existing clients are men but we are seeing an increase in female agents coming into the industry
WE LIKE THESE DESIGNS:
We are looking for a clean design with clean lined font - not overly cursive.
We are open to your ideas for color.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We currently use a logo made up of our initials encased in an oval. Many of our clients colloquially know us as CIS, therefore maintaining emphasis of our initials is a consideration but not a mandate.
We are looking for a icon visualization which addresses ease of use, efficiency and solutions.
We guide agents to the right product, at the right price in the shortest time possible - allowing them to write more business and better serve their clients.
Ideally, to keep print costs down, two color and we must have a greyscale version of our logo also for day to day print.
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