COMMODITY EXECUTION GROUP LLC
What do you do?
Commodity brokerage business catering to institutional players in the domestic US energy Markets. Our clients include major investment banks, hedge funds, asset managers and merchant energy companies.
We currently specialize in natural gas but plan future expansion to power, crude oil, emission credits and other investable commodities.
What is the exact name you would like in your logo?
Commodity Execution Group LLC or CEG or CEG LLC
You'll receive designs for biz cards, letterhead and envelopes.
What is your industry?
Commodities ..... specifically Energy
Describe the target audience for your logo and stationery
Target demographic includes "type A" wall streeters, highly educated, motivated and compensated
What 3 things would you like to communicate to your audience through your logo and stationery?
Communicate a fresh face to the market, a growing enterprise, involved in the commodity markets..specifically energy and more specifically natural gas. Our business model is different as we are combining 2 unique skill sets, one as a career broker and one as a career trader in the energy markets. We have a 50/50 ownership arrangement today that we hope to expand to 4 partners over time with complimenting skill sets and market experiences. Our eventual goal is to cover many commodity markets.
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Clean and not cluttered. BP has good logo as does Apple.
Here are a couple competitor sites. http://www.otcgh.com http://www.amerexenergy.com/ http://www.icapenergy.com/
other sites http://www.caiso.com/ http://www.pjm.com/
What colors do you want to see in your logo and stationery?
I like blues, reds, greens......basic colors nothing off the beaten path
What colors do you NOT want to see in your logo and stationery?
What adjectives should best describe your logo and stationery?
Where will your logo be used (print, website, etc.)?
print mostly with some online
Do you have additional info or links you want to share?
In my mind I had considered a tree or plant like structure with the different commodity icons emerging from the base or branches as if they are sprouting. Since we are targeting four partners I had imagined 4 leaves or branches to represent the core group.
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