LET ME TELL YOU ABOUT US:
CommandFusion is a software developer in the home automation field. Our most popular software is an iPhone application for home automation control, CF iViewer. We also plan to release similar software for windows, mac and a web-based version called webViewer.
We are all about connectivity and the ability to control other devices, hence command and fusion.
We are based in Australia, but serve customers in all regions of the world.
HERE IS WHAT WE NEED:
We need to refresh our logo and get a business card designed. We would also like to see a letterhead design, but this is not mandatory - we will be judging by the logo design first, followed by the business card design and finally the letterhead if applicable.
The website design wont be changing much (same main menu, same content design, just a different side menu will be added soon) so please keep to the same color scheme as our website already is.
The logo will be used on our website, in our software (16x16 icon at the smallest). For this reason, we need the logo submission to include a 16x16 version as well as 512x512 - keeping them as similar as possible.
The logo must include a design that works well as a square for icons (perhaps without the text, but if you can make CommandFusion text look good in a square we'd love to see it!), and also include the full CommandFusion text in a 'website header' format similar to what we currently have.
The main reason for the re-design is that we now feel the logo looks too military. We are going for a strong/reliable look, but the current one is just way too military.
The logo must portray connectivity, reliability, easy of use, high quality design, etc, to market to our high-end customers.
OUR TARGET AUDIENCE IS:
Home automation programmers, dealers and installers. These are the main people who buy our software and services. We also sell direct to home and business owners, usually the high-end of the market who have already installed (or are planning to install) a home automation system.
WE LIKE THESE DESIGNS:
www.apple.com - as you can probably tell from our own website design :)
Some of the nicest logos I've seen - cant pick a bad one on that page!
Must stick to same color scheme as our website (as mentioned above), with a little creative license (we will change the website look if a logo really takes our fancy). This being said, we also MUST have a version in black/white for b&w printing.
We like the Myriad fonts, but very open to new looks - something that isn't all standard fonts would be nice - like joining letters together slightly, taking parts out of letters, etc, just to make it different (but again not necessary).
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We DO NOT want to see a house/home/building in the logo design. This is ALWAYS the case for home automation companies and we don't want to be yet another.
We also DO NOT want to see a star/moon/sun.
We also DO NOT want to see anything relating to Australia in the logo (we are Australian, but that is not our core target market).
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