• Award$300
  • Entries60
  • Creatives9

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Business Info

Business Name

Colored Rocks Foundation, Inc.

What do you do?

We are a brand new nonprofit organization. We offer the Colored Rocks Prize to young (high school) men of color who excel in their chosen field while completing projects that benefit their communities.

What is the exact name you would like in your logo?

coloredrocks.org

You'll receive designs for biz cards, letterhead and envelopes.

Business cards and stationery will primarily be used to solicit donations, and to thank donors for their donations. We will also use thank you "notes" for this purpose. Stationery -- letterhead and envelope designs should be printable (printer friendly). We'd like a front AND back side for the business cards. We'd like to see some front and back designs on the envelopes as well.

Target Audience

What is your industry?

This is a nonprofit organization that awards prizes based on academic,essay and community achievement..

Describe the target audience for your logo and stationery

We have 2 target audiences: 1) We hope to attract community conscious donors with open hearts and pockets. These would be adults established in their careers, men and women, 28-64+, from the legal, medical, business and entertainment industries, with interest in helping develop young men and who value community betterment. This demographic could be located anywhere in the world, but primarily are located in Georgia. 2) We provide prize awards to high school men of color, so we hope to attract applicants for our award from this demographic. These would be high-achieving, expressive and creative high school juniors who are men of color, primarily in Georgia.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. That young men of color are the rocks of their communities.
2. That young men of color rock.
3. This is an organization worthy of your donations and support.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We want a simple, uncomplicated, easy-to-recognize and easy-to-remember logo that captures our focus on young men of color who are the rocks of their communities. Images like the Nike Swoosh, the Target Bullseye or the Golden Arches come to mind. We'd like to see designs that incorporate text and image.

What colors do you want to see in your logo and stationery?

Since we focus on men of color, it might be appropriate to represent the colors of the human race: red, yellow, brown, black and white.

What colors do you NOT want to see in your logo and stationery?

We don't want a bunch of colored rocks to be a part of the logo, as that would be too literal. (Perhaps plain rocks could work.)

What adjectives should best describe your logo and stationery?

We want to attract people who like to donate money, AND we want to attract applicants in order to award them money. So, we want to be taken seriously. But that doesn't mean we can't have some fun. While we want to attract serious and compassionate minds, we still want to show the world that being colored rocks.

Where will your logo be used (print, website, etc.)?

We will use the logo on business cards, stationery (letterhead), thank you notes, envelopes and website. We need something that works in all of these mediums, and something that works in black and white as well as in full color.

Do you have additional info or links you want to share?

No.

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