• Award$500
  • Entries112
  • Creatives33

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Business Info

Business Name

Clinical Documentation Industry Association

What do you do?

The Clinical Documentation Industry Association (CDIA), formerly the Medical Transcription Industry Association, is a not-for-profit trade association serving the needs of clinical documentation service companies and vendors. CDIA is the voice for this sector on Capitol Hill and to the national media on the critical role of the narrative in medical records.

We are building stronger alliances with other outsourced health information management companies by expanding our membership base. This partnership will help us develop creative solutions to common business challenges.

CDIA's mission is to ensure content clarity of electronic patient information for physicians, patients and payers, by setting and promoting measurable process management standards for clinical documentation excellence.

Our Vision:
To combine human intelligence and available technologies to create, aggregate and transmit precise clinical data so that clinicians can focus on their primary role as caregivers, patients can rely on secure and accurate personal data, and provider organizations can optimize care, lower risk and accelerate appropriate payer reimbursement.

What is the exact name you would like in your logo?

Clinical Documentation Industry Association

You'll receive designs for biz cards, letterhead and envelopes.

logo
business cards
letterhead & envelopes

Target Audience

What is your industry?

Clinical documentation

Describe the target audience for your logo and stationery

Business owners and executives in clinical documentation, which includes medical transcription, coding, and scribe service provides; electronic health record vendors; other technology vendors; and schools providing training and programs in healthcare documentation.

What 3 things would you like to communicate to your audience through your logo and stationery?

Reflect a personalized human touch, yet tech savvy personality

Needs to resonate with our members (business owners & executives) and other key stakeholders: provider organizations (clinics, hospitals), physicians, patients, and payers.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text and image

What colors do you want to see in your logo and stationery?

Do not have specific colors in mind

What colors do you NOT want to see in your logo and stationery?

Current pastel colors used in MTIA logo (mtia.com)

What adjectives should best describe your logo and stationery?

Personal/human touch
Tech savvy

Where will your logo be used (print, website, etc.)?

Print
Website
Social media sites
Email marketing
Presentations
Digital brochures
Advertisements (print and electronic)

Do you have additional info or links you want to share?

The current MTIA logo/branding may be found at www.mtia.com. We do not like this current logo and color usage.

If the CDIA acronym is used in the logo design, the full name of the association, Clinical Documentation Industry Association, should appear as a tagline.

CDIA (formerly MTIA) has a legal strategic partnership with the Association for Healthcare Documentation Integrity (AHDI). They are two separate organizations but they work quite closely on various projects and initiatives. You can find information on AHDI at www.ahdionline.org.

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