LET ME TELL YOU ABOUT US:
Clarity & Sense is a start-up agency specializing in information activation (or: data visualisation) for the marketing sector. It's in the cross section of design and data analysis. Most companies have loads of data about their customers and markets, but they need creative and accessible ways to visualize and present this data. The Clarity & Sense agency will help them bring this "dead" information to life in interesting and visual ways.
The name Clarity & Sense means that information/data should
- be clear (to the point, simple)
- make sense (easy to understand)
- appeal to the senses (stimulate the aesthetic senses)
This should be reflected in the design.
HERE IS WHAT WE NEED:
An identity (logo + business cards) that is distinct and visually interesting.
It could very well be playful or colurful, but never complex. Should be easy to recognize and distinguish, even when seen from far away or in small size.
The name Clarity & Sense must be part of it, but you could also play with how it's presented.
It is also possible to use C&S in logo, but full name must then appear in conjunction with that design).
We like to see one dominant and clear colour to identify the company, and it should not be a "normal boring" blue or red.
OUR TARGET AUDIENCE IS:
Target is marketing people in companies. We would like them to see us as very clear and to the point, but still a little playful and edgy (appealing to the senses). Should convey a "human" feel, rather than a "data" feel.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Please, no references to statistics, charts, graphs or data in the design (unless it's done very tastefully and very different/ creative).
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