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LET ME TELL YOU ABOUT US:

The Renovation Company serves the discerning tastes of (Chicago's) North Shore residents who seek premium home remodeling services. We offer superior building products to potentiate a project's form and function. We also focus on green remodeling, realizing the Return-On-Investment benefits of a healthy, efficient home. Our "client-centered" approach includes personalized design and managed, hands-on professional service. We build pride.

HERE IS WHAT WE NEED:

We need to have a logo, business card and stationery design that will convey a sophisticated, professional image. Our clientele are high earners who want the highest quality products and services for their homes. We need an image that supports this identity.

OUR TARGET AUDIENCE IS:

Chicago's North Shore affluent homeowners with home values ranging between $700,000 to $5 million. A slightly more conservative target market, middle-aged (between 45-65), well educated and socially adept. Our clients have an eye for design and an appreciation for the new (green building).

WE LIKE THESE EXAMPLES:

We like clean, contemporary, sophisticated.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Our name. Fonts and capitalization may be played with, but "The Renovation Company, Inc." must be in there.

NO graphics such as tools, carpentry references, etc. NO calligraphy fonts.

Materials

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