• Award$450
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  • Creatives27

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Business Info

Business Name

ChromoLogic

What do you do?

ChromoLogic designs technology to serve the unique needs of high-risk occupations, including the military, first responders, extreme athletes, and industrial workers.

What is the exact name you would like in your logo?

ChromoLogic

What pieces of stationery do you need designed (biz cards, letterhead, etc.)?

Single-sided business cards, Logo, letterhead, etc.

Target Audience

What is your industry?

Research & Development, primarily (but not exclusively) biomedical R&D

Describe the target audience for your logo and stationery

The target audience is scientific monitors at federal government organizations and c-level executives at original equipment manufacturers (OEMs). We conduct federally funded R&D and commercialize our products to the broader public through OEMs.

What 3 things would you like to communicate to your audience through your logo and stationery?

- Problem solving
- elegant design solutions
- approachability

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

we like this company's logo and website, and their business is similar to ours:

http://www.lynntech.com/

Image and text would be good.

What colors do you want to see in your logo and stationery?

We leave that open to the designer (with the caveats below).

Our current branding is very military focused, but we have other customers as well. The problems we solve for the military (such as dehydration) are problems for all humans, so we want to broaden our branding to general problem solving. So, even though the military is one of our customers, we don't have to use military green paletts, although we are certainly open to using green in the logo & letterhead.

What colors do you NOT want to see in your logo and stationery?

We do not want to use a color that is on the "C" in our current logo. http://chromologic.com/

We should probably stay away from pink, and we should probably stay away from red, although we can consider it if it works well.

What adjectives should best describe your logo and stationery?

- clean
- contemporary
- Easily readable and not overly edgy or radical looking.

Where will your logo be used (print, website, etc.)?

print, website, proposal documents, letterhead, etc.

Do you have additional info or links you want to share?

We have a current website here

Materials

Contract
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