• Award$500
  • Entries152
  • Creatives44

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Creative Brief

Who are you?

We develop software in the field of medical imaging. The diversity of medical imaging devices (computed tomography, magnetic resonance, ultrasound, etc) has led to the name "chimaera", which in a way resembles the fusion of the different imaging techniques. The original meaning of the word is closely related to Greek mythology, where a chimaera is also a fusion between several creatures.

Our products are highly specialized. We write software for complex image analysis tasks that include state-of-the-art pattern recognition and image processing elements. The combination of image content from different acquisition devices is one of our core technologies. But we also develop solutions for other industrial imaging applications.

What do you need?

The logo should not look aggressive. It is necessary to have a logo with a distinct structure and a high recognition value. If possible, the logo should be looking good also in gray values.

Besides the logo, we need a business card and a letterhead. You can use the following example business address:

Chimaera GmbH
Dr.-Ing. Dieter Hahn
Mhlbachwiesen 13
91054 Effeltrich
Germany

Who Is Your Audience?

Our customers are mainly big healthcare companies and medical doctors. The design should reflect the professionality of our software solutions, which have a clear and well-structured design.

Requirements

We Like These Examples

We like a first (amateur) draft we attached, because it has a simple design but also a meaning - we open the door for our customers. What we don't like is that there is no relation to the meaning of the word chimaera.

We Absolutely Must Have

The name of the comany "Chimaera" must be included. Please keep it simple and without any slogans. It does not necessarily have to have a relation to medicine.

Materials

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