LET ME TELL YOU ABOUT US:
We are a socially responsible, environmental holiday distribution company. We will focus on delivery for Christmas products including trees and other holiday products for City of Chicago residents. I am looking for a unique design that projects a successful, socially conscious, local business.
HERE IS WHAT WE NEED:
I need to design a logo. Initially this logo will be used on our website, on business cards, stationary, invoices, and it will need to be printed on flyers, advertisements, etc. I do not have an immediate need for merchandise; however, I would like to design the logo so it would be cost effective to print on merchandise such as clothing, ornaments, etc.
In the future, I hope to be able to customize the logos based on current events and sponsorship. I would like to be able to perform minor modifications to the design to reflect sponsors, current events, etc. For example, if Chicago obtains the Olympics, I would like to be able to incorporate the Olympic symbol in a limited edition logo. Another example would be if I participated in a breast cancer sponsor event, I would like to be able to incorporate a pink ribbon in the image. These modifications should not be included in the initial design, but please consider future adaptability during the design.
The company name should be included in the design. IN ORDER TO PREVENT THIS PROJECT FORM APPEARING IN GOOGLE SEARCHES FOR OUR NAME ONCE THE PROJECT IS COMPLETED, THE COMPANY NAME HAS BEEN ENCODED AS FOLLOWS: Chicago Holiday Project. PLEASE BE SURE THAT YOU ARE CLEAR ON THIS BEFORE PROCEEDING.
I will need a JPG format. I think I need an Al Vector, but I do not know the capabilities of the different file types as for printing, sizes, costs, etc. Based on my description, feel free to correct me or suggest other formats.
OUR TARGET AUDIENCE IS:
Our target audience lives in the city of Chicago, celebrates Christmas, and has disposable income. They likely live a YUPPIE lifestyle and value convenience, quality, and may have an environmental focus. Age ranges begin in their late 20s and go through the elderly. Most customers live busy lifestyles or do not like dealing with mess. We appeal to both families and singles.
WE LIKE THESE DESIGNS:
Without limiting creativity, I think a Christmas tree and Chicago landmarks in some form should be included in the design. I would like to be conscious of extensive color/imagery to avoid high printing costs. The logo needs to be able to print in different sizes and formats (business cards, flyers, etc). I do not have any particular fonts or sizes in mind, but I do not want the design to look cluttered. I also do not want clip art.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No clip art.
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