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Business Info

Business Name

A Healing Venture

What do you do?

Life coaching. The goal is personal and cultural transformation, healing, and growth.
There are three essential components to my work with clients:
1. Strengthen connection with a person's authentic self
2. Build connections with others/community
3. Strengthen connections with the Earth, it's rhythm, it's cycles.

This is done through individual coaching/counseling, through support group facilitation and classes, teaching meditation techniques, and excursions into nature.

I want my logo to reflect the connectivity of all things, with a particular earthy feel.

What is the exact name you would like in your logo?

Affinity A Healing Venture

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your logo and stationery

Young professionals, students, millennials. 18-35 years old. Male and female.
My target group are the Bernie supporters. The idealogical, educated, informed young people who are dissatisfied with the status quo and are seeking meaning and transformation. They are college educated, live alternative/open/accepting lifestyles, progressive values (environmental conservation, social justice, grassroots activism, expanding consciousness). They are interested in art, friendship and community, personal growth, yoga, eating healthy, organic food, and cannabis over alcohol.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. The importance and value of the planet (perhaps a tree? or mountains? or the globe itself!?)
2. I can help them discover their unique sense of meaning and purpose in life.
3. I communicate clearly, without clutter.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Words and images in harmony. I do not want the image to be too disconnected from the words. The words should be overlaid on the image or the image should grow out of the words.
Also, "Affinity" should be more pronounced and "A Healing Venture" can be smaller (i.e. A subheading. Can maybe even be in a different font?).










What colors do you want to see in your logo and stationery?

Varying shades of greens and blues would be essential (not light neon greens and blues...more subtle). Some yellows/golds and browns would also be appropriate. Earthy colors.

What colors do you NOT want to see in your logo and stationery?

Bright reds, pinks.

What adjectives should best describe your logo and stationery?

Earthy, modern rustic, classy, living, breathing, clear, easy to read, realistic, attention grabbing

Where will your logo be used (print, website, etc.)?

Business cards, website, 3 fold, postcards.
(I plan to use it both on my website and in print.)

Do you have additional info or links you want to share?

There should not be any punctuation between "Affinity" and "A Healing Venture" (i.e. No colon). They should be separated by size, location, color, or font style.



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