LET ME TELL YOU ABOUT US:
The Center is just now being created and will focus on best practices in language teaching (English and most popular foreign languages). It is under the College of Arts and Letters at Michigan State University. The plan is to make this a major center for the teaching of languages in the U.S. with affiliates worldwide.
HERE IS WHAT WE NEED:
We are asking for a logo, stationery and business card design (including a black and white version for B&W use). You can use the acronym, the words in the name or a combination of both. Michigan State's colors are green (Pantone 341) and white, but the College of Arts and Letters uses a green Pantone 336, orange Pantone 152, purple Pantone 2415, and two blues 2935 and 2747, so you can use any or all of these colors or something else. (FYI: While in development, the Center used a type-only logo pairing 2415 (purple) and 2747 (dark blue), which was pretty well received.) As a large public institution with more than 46,000 students, MSU and the College of Arts and Letters strives to keep costs down wherever possible, so emboss/deboss, foil, expensive papers and processes, etc. are the only areas ruled out in this project. Nice paper stocks that are readily available at an average cost are preferred. One last thing: the back of business cards are often wasted empty space that could be telling part of the story or communicating additional info. How can this space also be utilized to our advantage?
OUR TARGET AUDIENCE IS:
Faculty, education peers, students (grad, undergrad and K-12), parents, the media. When all is said and done (and we hope that more will be done than said), we want to be recognized as a leading center for language teaching. This includes the Center's faculty, students, graduates, and the Center's language teaching processes, practices and techniques, curriculum, the classroom, research, results and positive outcomes .
WE LIKE THESE DESIGNS:
No preconceived notions, here. As long as it is readable and recognizable, we're interested.
We have a College web site that just kind of "lays there," and is to be redesigned in the Fall. To go there: www.cal.msu.edu
The main MSU site is: www.msu.edu
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
As a large public institution with more than 46,000 students, MSU and the College of Arts and Letters strives to keep costs down wherever possible, so emboss/deboss, foil, expensive papers and processes, etc. are the only areas ruled out in this project. It would be nice if the logo also copies well, i.e. when you make a copy of the stationery, it shows up on the copy. We won't be using copies for communication with our publics, but within the College, we may want to send someone a copy of something now and then.
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