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Business Info

Business Name

Unicare Nordic

What do you do?

We are a wholesale distribution company selling branded products in the category perfumes and personal care products. We are now looking to introduce a range of private lable hair cair products to large supermarket chains in northern Europe. We also sell our products directly to the consumer through our own webshops.

What is the exact name you would like in your logo?

Carmen ("Haircare" as a sub-title)

You'll receive designs for biz cards, letterhead and envelopes.


Target Audience

What is your industry?

Haircare products - Massmarket retail industry

Describe the target audience for your logo and stationery

Modern (Scandinavian) women. Age 20-50. sofisticated, trendy, well educated, conscious consumer, active lifestyle, do-it-yourself

What 3 things would you like to communicate to your audience through your logo and stationery?

Connection between old charm and modern hightech. Bringing the past into the future.
Very high quality products suited for the modern, active and conscious consumer

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Image & Tekst. Please see attached images of the old Carmen Curlers. The new logo should be designed with this old logo as inspiration. The design can be very close to this existing design or very diffrent. As long as the consumer can draw some parallel (recognision) from the old design to the new design.

What colors do you want to see in your logo and stationery?

Red (rose) going towards, pink and violet.

What colors do you NOT want to see in your logo and stationery?

none

What adjectives should best describe your logo and stationery?

Retro, effective, natural, simple, freedom, caring, competitive price

Where will your logo be used (print, website, etc.)?

Product lable for the bottles. The product range will initially consist of 3 products: Shampoo, Conditioner and Hair Mask. Some products will come in 500ml bottles and others in 250ml pots. All bottles and pots will be creamy white with gold screw (tilt) caps.

Also on websites, print, billboards, adds etc.

Do you have additional info or links you want to share?

The brand Carmen was formerly a very well known brand of hair curlers called "Carmen Curlers". Even though Carmen Curlers have been out of production for decades, consumers are still aware of the brand, recognize the old logo and there is a strong affection (sentimentality) towards the brand. We aim to target this existing brand awareness with our new range of hair care products. We would like to do this by utilizing the existing logo for Carmen Curlers but revamp it to fit todays consumers and the new product range. Please see attached images of the old Carmen Curlers. The number 11 should NOT be included in the logo.
What Carmen Curlers did back then was empower women to take care of / manage themselves and giving them freedom by removing the dependency on hair salons and enabling them to do their hair at home. We would like to communicate the same empowerment. Carmen customers can now get the same professional, effective and high quality results through using our products at home as they could by going to a professional hair salon and hereby gaining the same freedom as with the original Carmen Curlers.

Materials

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