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LET ME TELL YOU ABOUT US:
We are a trucking company in the business of hauling cars. Our company name is Diamond Auto Transportation Company. We have a fleet of semi's & Ford trucks equipped with trailers that haul cars to all points within the United States. We have small trailers that haul 3 cars and double decker trailers that haul up to 10 cars. You've seen them on the freeway.
Time is money and our drivers log in many lonely hours driving across country many weeks at a time. We are organized to have a load ready where a car is to be dropped off etc, we never run empty trailers. You have to really know your cars, states, cities, highways & drive times to organize loads and delivery times. One mistake with a car that is too long or too tall then you can't get it on your trailer and disaster...feel me?
We live on the phone which is where most of the work is done both in setting up a deal (this is where the relationships start), talking to our drivers and the receiver of the car. We never stop and often start at 4:00 a.m. to get to the booking website and grab loads before our competitors get them.
HERE IS WHAT WE NEED:
While we are not new, we are looking to brand ourselves which is very important because there is a bunch of car hauling companies. On time, un-damaged cars get you positve rating points in the systems we use to book loads. The better the rating, the more loads you are offered.
No one cares if the truck driver has three heads or drives a broken down truck, they just need the cars to get to where they are going in specifed amout of time.
This logo will be seen Nationally where we post our services, on our letterhead, envelopes, business cards & delivery invoices that are signed by the receiver of the car.
OUR TARGET AUDIENCE IS:
Private Parties looking to move their cars often across country, auctions and dealerships who sell cars on the internet then need them shipped to the buyer. Since this logo will go up on a National site where cars are booked, we need this logo to launch us into becoming instantly recognizable before our name is read.
WE LIKE THESE DESIGNS:
We like anything that is unique and different. Nothing pink or too fancy, this is a trucking business run by mostly men but we are seeing more women brokers calling to book loads with us these days.. Many of these folks are true americans and have been around a long, long time. We are young so that already makes us unique. This is a jeans, tee shirt , lot's of coffee type of business.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We almost never see logos but often see personal names ie. Joe's trucking or company names with Fast, Speedy, Ready, Elite, Dependable, Affordable, in the name. WE DON'T WANT THAT. We also don't want to see traditional stuff in a logo i.e. flags, eagles, trucks, etc. If you want to use them it must be different. We are after Unique and something that will brand us.
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