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Business Info

Business Name

Cantera Properties

What do you do?

We are a property development company, under the overall ownership of Cantera Corporation.

What is the exact name you would like in your logo?

Cantera Properties

You'll receive designs for biz cards, letterhead and envelopes.

We may have other design needs upon completion of project.

Target Audience

What is your industry?

Property development, home building, and other real estate.

Describe the target audience for your logo and stationery

We are targeting middle to upper-middle class clients/customers, as well as interacting regularly with home and development contractors. They will all see and interact with our logo and stationary.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. Professionalism
2. Quality and experience
3. Relational

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

We are open to ideas in regards to stationary. For logo, we would like to strike a balance between modern and classic. While showing our willingness to embrace innovation in our industry, we want to highlight our over 45 years of experience.

What colors do you want to see in your logo and stationery?

Open to ideas.

What colors do you NOT want to see in your logo and stationery?

Pinks, neons, nothing too bright and flashy.

What adjectives should best describe your logo and stationery?

Professional
Simple
Modern
Classic
Reliable

Where will your logo be used (print, website, etc.)?

The logo will be used on websites, on business cards, stationary, and on company vehicles.

Do you have additional info or links you want to share?

Our preference in logo style is focusing on simplicity. Our logo should stand out as something fresh while seeming like it has always been around. Our logo should have the word Cantera as a key element, with a symbol able to be pulled out for individual use. This symbol could be unique, or be tied into a letter or letters of Cantera, most likely the C. FYI, Cantera means 'quarry' in Spanish, but don't build the logo concepts around that.

Materials

Contract
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