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Business Info

Business Name

Charter Asset Management

What do you do?

Charter Asset Management (CAM) is a private equity fund that provides funding for charter schools nationwide. CAM has funded over $130 million in working capital to more than 150 charter schools nationwide.

What is the exact name you would like in your logo?


What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Financial Services

Describe the target audience for your logo and stationery

Charter School Leaders, Business Professionals.

What 3 things would you like to communicate to your audience through your logo and stationery?

My company has been using our logo and marketing assets for the past three years. I am seeking a revamp and refresh of our logo, business cards, letterhead, and marketing assets in general. I am not looking for a new design. I am looking to refresh our current assets.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

This is a refresh, branding version 2.0, project, not a new design.

What colors do you want to see in your logo and stationery?

Use same color scheme as current. You can use new colors to augment the design.

What colors do you NOT want to see in your logo and stationery?

Oranges. Reds.

What adjectives should best describe your logo and stationery?

See attached.

Where will your logo be used (print, website, etc.)?

Website and Print.

Do you have additional info or links you want to share?


This is our current website.



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