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Creative Brief

Who are you?

We are a third generation family-owned cabinet company. We design and manufacture cabinets to the trade (builders). Our target market is the medium to high-end production home builders (tract homes); however we won't turn away end users (individual renovations/ custom homes). Our core business is kitchens and baths, but we also mfg custom casework i.e. libraries, entertainment centers.

We pride ourselves in making fine furniture-quality cabinets with european mechanisms on a production line. We had a thriving business under the name Eurodesign in the 80's and 90's and successfully captured the lionshare of the market. After selling the company to investors who eventually drove the company into bankruptcy, the Eurodesign name was bought by our biggest competitor.

We were recently able to acquire the remaining assets and start a new company. The tagline "built upon generations of experience" is a reference to Eurodesign.

What do you need?

A polished logo that imparts a high-end image that goes way beyond a typical small cabinet company. More than simply a manufacturer, we serve as a bridge at the design stage of home building, thus the name Cabinet Architect. I would like to use blue to impart the image of blueprints/ initial design. The compass was hand drawn by me so it's not as clean and professional an image as I would like in the final product. I was also playing with a screened back grid design. The design I'm submitting for reference and review has been produced with my very basic knowledge of Photoshop. In the end, I will need a vector image. My husband (the mfg and my client!) likes the font (Dafont- Caviar Dreams) but I am open to other fonts.)

We need a logo, business cards, letterhead, envelopes, an image for website, trucks, signage for trade shows.

Who Is Your Audience?

Custom home builders
Production home builders
End users

Requirements

We Like These Examples

Reformschoolrules.com (stylistically old school)
FedEx
CDC (Centers for Disease Control)

We Absolutely Must Have

Creative references to architecture, clean lines- not fussy. References to old school style.

Materials

Contract
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