• Award$1000
  • Entries31
  • Creatives15

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Creative Brief

Who are you?

This project is for the University of Utah's David Eccles School of Business. http://www.business.utah.edu/ Their objective is to improve their perception (and ranking) among a local/regional/national audience.

The brand character is moving toward innovative, avuncular (a sense of familiarity and family), and high-standards. The style of the existing web site is being lightened up to reflect more current design practices.

What do you need?

The school's existing logo consist of two levels: 1) The University of Utah and 2) David Eccles School of Business

We need 3 things
1) Existing Logo Refresh
2) Exploration to include a third element in the logo, e.g. a specific program or department
3) Exploration to include the third element in another visual way - ie part of overall view, but not necessarily tied to the logo itself

For #3, we would like to see the element on a web page, business card, letterhead (or email signature). This will give us a feel for how extensible the treatment is.

For the third element, please use "The Pierre Lassonde Entrepreneur Center" to help with layout and sizing.

Who Is Your Audience?

Our audience is very broad. So our logo must communicate to all of them.

Audience includes:
- High School students, their parents and advisors
- Graduate School prospects: ranging from C-Level to recent grads
- Alumni
- Other academic institutions, professors
- Local, Regional, National businesses

Requirements

We Like These Examples

We are trying to emulate Wharton, Kellogg and other top schools but do not have to copy their looks/logo. Looking at these schools and others will give you an idea of how other choose to handle the situation.

We Absolutely Must Have

For a complete set of guidelines is located here: http://www.ucomm.utah.edu/logos/index.ht... There is also a color palette defined their.

For instance "THE UNIVERSITY OF UTAH" is always capitalized and a block U (red, black or white only) must be incorporated.

These guidelines must be followed. However, some consideration will be given to the designer's ability to push the limits of the guidelines.

Materials

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