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Business Info

Business Name

Revival Bridal Boutique

What do you do?

We sell bridal gowns on consignment. This means that we will house and market a woman's wedding dress for her, and give her a percentage of the price when it sells. On the flip side of this, we are promoting our preowned designer wedding gowns. We will also sell new bridal accessories, such as veils, hair pieces, belts, and costume jewelry.

What is the exact name you would like in your logo?

Revival Bridal Boutique

You'll receive designs for biz cards, letterhead and envelopes.

We are looking for logo, business card design, as well as letterhead.

Target Audience

What is your industry?

Retailing

Describe the target audience for your logo and stationery

We are targeting women who are currently engaged or newly married (so most likely between the ages of 20-40). They will be looking for a traditional wedding gown (white), and will be modern, fashionable, trendy, and fresh. They will be urban or suburban (Toronto/GTA) and will most likely have a budget-savvy mindset and be in the middle/working class.

What 3 things would you like to communicate to your audience through your logo and stationery?

We are different in the fact that we are marketing two different aspects of our business. We want to attract women who will purchase a preowned bridal gown but we also want to attract women who will want to sell their bridal gown. We would want to communicate "consignment", bridal, modern in our logo and stationery.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text and image. We like bold and script together, with a small identifiable image. Not a bridal gown. An organized, clean look, nothing too busy. Professional, mature but also trendy and fresh.

http://pearlbridalhouse.com

What colors do you want to see in your logo and stationery?

Monochrome, so black, grey and white.

What colors do you NOT want to see in your logo and stationery?

Yellow, Fuchsia

What adjectives should best describe your logo and stationery?

Clean, fresh, trendy, modern, simple, professional, organized.

Where will your logo be used (print, website, etc.)?

Print, website, stationery/biz cards, signage.

Do you have additional info or links you want to share?

no.

Materials

Contract
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