What do you do?
Very basically, we are developing a new type of test to predict whether you are likely to develop osteoporosis (a disease of bones that leads to an increased risk of fracture).
What is the exact name you would like in your logo?
CrescentDX - Novel Osteoporosis Prognostics
You'll receive designs for biz cards, letterhead and envelopes.
Most important items for us are:
Logo will also be on our new website.
What is your industry?
Describe the target audience for your logo and stationery
Scientists, Academics and Doctors
What 3 things would you like to communicate to your audience through your logo and stationery?
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
See attached slides.
What colors do you want to see in your logo and stationery?
Medtech logos tend to mostly use Blues and Greys.
What colors do you NOT want to see in your logo and stationery?
Blue / Grey should be the predominant colors (but a TINY bit of anything is probably fine)
What adjectives should best describe your logo and stationery?
Where will your logo be used (print, website, etc.)?
Do you have additional info or links you want to share?
I put together some slides that should hopefully give you a good starting point. Where you take it from there is up to you!
Our product is called BQT. We will also need a logo saying "BQT- Fracture Risk Assessment". We'll settle for pretty much the same thing as the main logo, but with the colour changed too or some other minor variation. Once selected, we'd love if the winner could do this too! We raised the prize fund to hopefully make it worth your while.
Once completed, we will need to edit the info in the business cards etc. To make this easier on everyone, best to pass on layered vector files and the font packages used (or info on where they can be acquired) so that printer can easily change any of the info on the stationary as needed. From what I hear, industry standards are generally the following: EPS, AI and PSD.
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