LET ME TELL YOU ABOUT US:
Brand Navigator is a consultancy that advises businesses about how to maximise market intelligence in order to make profitable marketing and business decisions.
In a world awash with data, Brand Navigator creates value for clients by helping them streamline their research and market intelligence activities, enabling them to focus on the information that matters most. We ask our clients, "What are the decisions you need to make and what information should you be using to make them?". By starting with the end in mind, Brand Navigator can help businesses re-engineer their approach to gathering marketing intelligence.
Brand Navigator provides the following services:
- Audits of the efficiency, quality and effectiveness of existing marketing intelligence and market research programs
- Development of marketing intelligence plans that maximise the utility of existing data and plug critical market knowledge gaps
- Implementation of return on marketing investment frameworks and analysis
- Deployment of intuitive marketing intelligence dashboard reporting systems
- Management of procurement for market research and marketing information technology providers
Through these services, we help businesses maximise their return on marketing investment by driving-out inefficiency, improving timeliness and bringing focus to the metrics that matter most.
An important point of difference for Brand Navigator from other marketing information consultancies and research suppliers will be advice about how to harness social media measurement and integrate these insights into marketing intelligence programs.
We will only work with clients who want to put the interests of their customers at the heart of their organisation.
We will help clients who understand that market intelligence is an investment in building successful brands.
We are sincere in word and deed, and are passionate about helping the people we work with.
We get excited by the success of our clients and being able to say "We made a difference".
We respect people that aren't afraid to think differently about problems.
We laugh with people who don't take themselves too seriously.
We are people that approach life with a wide angle lens.
Brands like us? We want to be what
- iphone is mobile phones
- Twitter is to social media
- Gaggia is to coffee machines
- The Zetter is to hotels
- Wagamama is to noodles
HERE IS WHAT WE NEED:
To start with, we need a logo and stationary (business card, A4 letterhead and "with compliments" slip. I'd also like to include development of a Powerpoint slide template (title and content master slides) and MS Word document template for proposal and report documents.
After this initial project, we will look to commission design projects for a web-site, blog site and twitter home page.
We want a design that is crisp and fresh. Professional, but not conservative. We want to give the impression that we are focussed and energetic in helping our clients cut through the noise and implement a market intelligence program that is simple, powerful and usable.
OUR TARGET AUDIENCE IS:
CEO's, CFO's, Marketing Managers, Market Research/Consumer Insight Managers in Fortune 500 businesses.
Brand navigator is focussed on an emerging market for independent advice about how to optimise marketing intelligence programs so that business decision makers can better understand and use them.
Brand Navigator helps businesses navigate a sea of data. Enabling success through SIMPLICITY and FOCUS are key concepts that we want to communicate through our brand identity.
WE LIKE THESE DESIGNS:
www.wagamama.com - simple yet strong use of colour. Also like that the design colours are reversible depending on the background
www.thezetter.com - simple but strong use of colour. While it may appear a red and black theme is emerging here, these are not essential colours
www.pollinate.com.au - just very cool!
http://www.thelab.com.au/ - like the strong simple use of colour. Another example where it could be easily reversed out onto white, black, grey or orange backgrounds.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
A strong, but simple icon that represents a sense of focus or direction.
The use of one bold, stand-out colour
A design that can be reversed or changed to work on an all white, black or solidly coloured background.
Think Stylish, Simple, Cool.
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