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Business Info
Business Name
Valence
What do you do?
Branding, Interactive Media & Marketing. We are updating our current branding, which feels a bit too corporate. I've decided to outsource the design because our in-house designers are all to close to the project. We'd like to lighten the mood a bit - more jeans, less suits, but maintain professionalism. The use of negative space is encouraged when creating the logo/trademark. Witty & cleaver are a plus.
What is the exact name you would like in your logo?
Valence
You'll receive designs for biz cards, letterhead and envelopes.
We originally started out as marketing consultants, and as our business has grown we are more focused now on our role as a traditional marketing agency.
Target Audience
What is your industry?
Advertising, Marketing, Interactive Media, Web Development, Start Ups
Describe the target audience for your logo and stationery
Upscale, sophisticated, entrepreneurial. Businesses and individuals who are willing to see the way things could be, not the way things have always been.
What 3 things would you like to communicate to your audience through your logo and stationery?
Professional, Witty, Approachable.
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Both word mark & trade mark.
What colors do you want to see in your logo and stationery?
Red, Silver, Dark Blue, Gray.
What colors do you NOT want to see in your logo and stationery?
Pastels
What adjectives should best describe your logo and stationery?
Timeless, sharp, sleek,
Where will your logo be used (print, website, etc.)?
Print, website, etc.
Do you have additional info or links you want to share?
Materials
Contract
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