LET ME TELL YOU ABOUT US:
As I said, BodyRock Sport is an edgy fitness apparel company that combines fitness and fashion in a functional manner (think Lululemon meets Agent Provocateur). For example, it doesn't make as much sense to wear an ornate piece of costume jewelry as it does to rock a sports bra with a bedazzled neckline. In addition to be edgy and sexy, these pieces are technologically innovative (many of the bras have ipod pockets and zipped pouches for licenses, keys. etc). I have also designed workout gloves that have various prints, such as faux croc and python. The focus of the brand is self-confidence. If women feel confident when they are working out, they'll work harder and ultimately feel better. Also, if they have an appointment after going to the gym, they'll be able to wear their workout apparel virtually anywhere they need to go.
In terms of branding, I've envisioned four girls to define my brand (I have attached a couple photos). Each girl looks completely different in terms of personal style, race, coloration, and body type, but they are all beautiful and confident in their own right, and if they knew each other, they'd all be friends.
I am also going to have a men's line eventually, so please keep that in mind while designing the logo.
HERE IS WHAT WE NEED:
A logo, letterhead and stationary that will be used nationwide and globally.
OUR TARGET AUDIENCE IS:
Women ages 20-45 who make more than 60K/year.
Qualities: confident, ambition, health-conscious, stylish, independent, conscientious, successful, sophisticated)
Geographically: Southern California, Miami, West Palm Beach, Dallas, Chicago, NYC, Myrtle Beach, Honolulu, Buenos Aires, Milan, Barcelona, Rio, New Orleans
WE LIKE THESE DESIGNS:
Stephen Webster (font, color, and logo)
Nike (recognizability of logo)
Agent Provocateur (font)
Lululemon (recognizability of logo)
Ed Hardy (font)
Rock and Republic (logo)
Rich and Skinny (logo)
Kain (font and color)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I do not want a font that is too Gothic looking or too trendy (i.e. Juicy Couture) because BodyRock Sport will eventually become a fitness empire. Keep it classic and edgy please!
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