LET ME TELL YOU ABOUT US:
Blue Ocean Startups is dedicated to providing business insight and services to enable fledgling high technology companies to execute and grow and change the world for the better. From development to business development to legal support, we offer resources, services and access to domain experts so that companies to do what they do best -- focus their energies on building out their ideas and implementing their business strategies. Our business model is based on providing a community of very talented entrepreneurs. Members can join and get access to our exclusive resource library of best practices and templates. Membership also provides access to services tailored for the CxO suite. These services are provided by a select hand picked group of talented senior executives who have done the job at Fortune 500 companies. For our members, the path is unlimited. We will help them create new blue oceans and change the world for the better.
HERE IS WHAT WE NEED:
We are looking for a logo, letterhead for stationary, and a business card design. The logo must also look good online. We would like to incorporate the logo into a powerpoint template later. It needs to be simple and elegant. It should also convey the beauty and power of the ocean along with implying the blue ocean methodology of changing the game and creating a new blue ocean (instead of competing in a competitive red ocean) much like how Steve Jobs has been able to create new markets.
OUR TARGET AUDIENCE IS:
Our primary audience will be business leaders: CEOs, CMOs (Marketing) and CTOs (Technology), development managers, channel managers, marketing leads and architects. In addition, we will be using these materials in presenting to business partners and potential investors, as well as in our recruiting process.
WE LIKE THESE DESIGNS:
We like the design selected here for Javelin - http://www.crowdspring.com/project/22093....
We also saw the following designs on crowdspring and liked them:
http://www.crowdspring.com/portfolio/KIO... - Simple, words, nice blue color
http://www.crowdspring.com/portfolio/dai... - Liked this for the block + text orientation
Also, I've attached a draft powerpoint template that we have created. On the third slide is another idea for a logo.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
The logo should reflect what our services are all about. Helping young companies navigate the vast, complicated, and competitive (red) ocean to create a new (blue) ocean of unlimited opportunities, a new market. The blue ocean is the place where a company builds momentum, finds its sweet spot, it's niche and is able to differentiate itself from its competitors and swim free without the sharks.
Helping a company to mature is another theme, so the logo should be consistent with that.
The logo should work in color or black and white.
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